Resources Archive - Chief Marketer
WEBExecutive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
P. Diddy Reaches for Ciroc Vodka - Chief Marketer
WEBOct 29, 2007 · By Chief Marketer Staff. Monday, October 29, 2007. Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. The performer announced the deal in London, where Diageo is based. …
The Power of Brand Narrative: 5 Ways to Create It
WEBAug 17, 2018 · The possibilities for “surprise and delight” in the advertising world are limitless. 5. Make an empathetic connection. Great books, movies, and folk tales remain popular because people connect to them. Similarly, brand narratives are at their strongest when they’re able to make connections to customers’ lives.
Marketing to Today’s Teens: The Same but Different
WEBSep 4, 2006 · According to several Pew/Internet studies, the number of teenagers online has grown 24% during the past four years. Eighty-seven percent of kids between the ages of 12 and 17 are online. But while it’s tempting to use e-mail to reach this group–it’s cheap, you can blast to millions at a time, and you can change up your message on a constant basis–several surveys, not to mention my own ...
CMO Corner: On the Convergence of PR and Marketing
WEBDec 8, 2023 · CM sister pub PRNEWS recently spoke to two CMOs with PR backgrounds, Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, and Kelly Calabria, the Chief Marketing and Corporate Social Responsibility Officer at Blue Cross Blue Shield of North Carolina.The conversation touched on the convergence of PR and marketing, how their earlier roles in communications benefitted their ...
Six Steps to a Successful Product Rollout - Chief Marketer
WEBNov 7, 2005 · As for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...
Improve Your Customer Journey With Anonymous User Data
WEBMar 4, 2016 · One study shows that 80% of consumers are happy to provide brands with their personal data, but only eight percent feel like they actually gain value in return. There’s a huge gap there. A company needs to prove it has something to offer if it wants users to share their information. 3. Use smart capture forms.
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
How L.L.Bean Mastered a Sophisticated Measurement Strategy
WEBMay 15, 2019 · When you’re a respected 107-year-old brand, it takes a sophisticated strategy to remain relevant—and a willingness to change with the times doesn’t hurt either. As revenue stalled and customers aged, L.L.Bean began a transformation journey about 18 months ago, shifting its focus to align with a new refined brand positioning: “Made For ...