The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

KFC brought back Colonel Sanders in marketing two years ago. KFC "While Re-Colonelization was not related to this incident, it included investing more than 100,000 hours in team-member training ...

A disturbing video of KFC employees slopping day-old green beans, mac-and-cheese, and fried chicken from 2013 is once again going viral.

KFC’s overhaul of its branding starts with a new spin on an old line. No longer will the chicken chain say its 65-year-old slogan, “It’s Finger Lickin’ Good,” but instead, “That’s ...

Going viral is not a smart marketing strategy and it will stand in your way of appealing to your target audience. Opt for a more solid long-term strategy of producing useful content on a regular ...

KFC “may get some trial” with its nonfried product, but Church’s Chicken doesn’t view it as a competitive threat, said Farnaz Wallace, chief marketing officer for the 1,600-unit chain.

4 Tips For Launching A Successful Viral Marketing Strategy. ByYoung Entrepreneur Council,. Aug 17, 2012, 10:35am EDT Aug 17, 2012, 03:51pm EDT. Share. Save. This article is more than 10 years old.

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

A disturbing video of KFC employees slopping day-old green beans, mac-and-cheese, and fried chicken from 2013 is once again going viral. And, it reveals something important about the chain. In the ...