NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

On Thursday, the Pacers and the Thunder put on a thrilling show in Game 1 of the NBA Finals. Indiana, the comeback kids of the 2025 playoffs, rallied from a 15-point fourth-quarter deficit to stun the No. 1 seeded team in the playoffs. Tyrese Haliburton nailed a 21-foot jump shot to drag Indiana to a 111-110 win.

It’s not the first time and won’t be the last time that TV ratings accompany a discussion of this season’s NBA Finals between Indiana and Oklahoma City. The small-market matchup has ...

Throw in some massive social media engagement, and it sure seems like concerns about the NBA Finals' low TV ratings have been overblown. That, or the NBA's PR just really knows how to spin good ...

A question for all those casual hockey fans—an oxymoron, but we’ll let it slide—who have yet to overcome their apathy for the Oilers-Panthers Stanley Cup Final rematch: What’s it going to take to get you to tune in to this nerve-chewingly entertaining series?

Before the Indiana Pacers took a 2-1 series lead in the NBA Finals, Commissioner Adam Silver addressed concerns about TV ratings for the small-market matchup with the Oklahoma City Thunder.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.