Southwest Airlines will add new network points for the first time in five years in 2026, moving away from a post-pandemic ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers ...

Southwest Airlines Co. (NYSE:LUV), the fourth-largest U.S. airline by revenue with annual sales of $27.5 billion and a market capitalization of $20.3 billion, is embarking on a series of strategic ...

Southwest Airlines also announced that it will end its policy of open seating next year and sell seats with extra legroom in a major strategy shift. In addition, Southwest Airlines ( LUV ) said it ...

Southwest shares rose 5.4% after the announcement but are only up about 4% year to date, a gain that is far shy of 29% for Delta Air and 43% for United Airlines . Elliott reiterated its demand for ...

Southwest Airlines will begin charging customers to check their bags, ending a long-standing “bags fly free” policy that inspired loyalty and differentiated the brand from its competitors ...