The poor reception of Apple Intelligence and its biggest feature, a much-improved Siri that’s still not released, led to a shake-up.

Amar Subramanya, who helped oversee Google’s Gemini chatbot before decamping to Microsoft earlier this year, will join Apple as vice president of AI, one rung lower than where Giannandrea was in the organization chart. Subramanya will report to the company’s head of software, Craig Federighi.

The leadership change signals a shift to come. Apple is expected to finalize a new partnership with Google, using the search giant's Gemini AI model to power an overhauled Siri assistant. Apple, it appears, is already picking from the winners, content to be in the customer's seat rather than a provider's.

In a departure that took almost as long as Siri needs to find some obscure music requests, Apple has announced a new vice president of AI: Amar Subramanya, who will replace former AI chief John Giannandrea.

While John Giannandrea reported to CEO Tim Cook, his successor, Amar Subramanya, will report to the senior vice president of software development.

Apple on Monday named veteran researcher Amar Subramanya as its vice president of AI, replacing John Giannandrea.

As Apple loses its AI head and reboots its work with a restructure, OpenAI is ramping up the pressure by declaring “code red.” Concerned about being overtaken by Google’s Gemini, CEO Sam Altman has said that all of the company’s efforts will be devoted to improving the quality of ChatGPT …

Apple stock closed an all-time high Tuesday, suggesting investors have moved on from the company’s disappointing AI efforts.