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Cracker Barrel unveils new logo

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

· 11h · on MSN

Cracker Barrel stock plunges amid logo change backlash

· 4h · on MSN

Cracker Barrel’s logo change sparks fury, online and on Wall Street

· 14h

Democratic Party, Gavin Newsom join online roasting of new Cracker Barrel logo

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

· 19h

Cracker Barrel shares nosedive following storm over logo change

· 22h

Cracker Barrel shares plummet after pushback on new logo, brand refresh

· 1d

Cracker Barrel’s New Modern Logo and Aesthetic Become a Political Rorschach Test

“WTF is wrong with Cracker Barrell??!” the president’s eldest son said in a post on X, responding to a post that claimed the rebrand was linked to the chain’s use of inclusive hiring practices.

· 2h

Cracker Barrel gets a new logo. Is it 'brand suicide?' The impact on Kentucky stores is unknown

· 20h

Right-Winger, Others Call Out 'Woke' New Change To Cracker Barrel's Peg Game

3hon MSN

Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.

4hon MSN

Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.

Cracker Barrel Tumbles 12.5% In 5 Days As Heavy Shorting Spikes Volatility: Analysts Says Long-To-Short Ratio Halved Before Sell-Off

Cracker Barrel ($CBRL) stock plummets after its rebrand sparks backlash. S3 Partners data reveals short sellers saw the sell-off coming.

18hon MSN

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage