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Froot Loops, Ferrero and WK Kellogg Co

It’s official: The company behind Nutella is buying the maker of Froot Loops

Ferrero Group is buying WK Kellogg Co. for roughly $3 billion. The deal will see the parent company of several candy bar and snack brands add a collection of well-known breakfast cereals to its holdings,

· 1d · on MSN

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

· 23h · on MSN

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

· 19h

Italy’s Ferrero agrees to buy Kellogg in $3.1-billion deal

Ferrero International SA agreed to acquire WK Kellogg Co. for an enterprise value of $3.1 billion, pushing the Italian family-owned candy business further into the lucrative US market.

· 23h

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

· 1d

Ferrero to take over US breakfast cereal giant Kellogg

· 1d

Stocks to Watch Thursday: Kellogg, TSMC, Delta

The Uniqlo owner reported record earnings for the first nine months of the fiscal year, with strong results in Japan, North America and Southeast Asia.

· 1d

Shares of Froot Loops cereal maker soar 50% after reports of Ferrero acquisition

· 23h

International candy giant to acquire Kelloggs cereal brand in $3 billion deal

12h

Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S. version against two dye-free formulas to find out — does color actually change the flavor?

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Nutella

WK Kellogg

Ferrero SpA

The Wall Street Journal