Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

Japan has been unable to keep up with the demands of the global matcha market, expected to grow to about $5 billion by 2028.