In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the name ...