The generative AI feature will let users create personalized lighting scenes based on mood, occasion, and style.

If there's one certainty of 2025, it's that there will be a plethora of new AI products. One of the first out of the gate comes from Philips Hue, which has announced AI-powered smart lighting for creating just the right mood for every setting.

Philips Hue has just announced its first generated AI-powered assistant to its Hue app. As part of its CES 2025 showcase, Philips Hue has also unveiled new home security features, including smoke alarm sound detection, and its Philips Hue Sync TV app now supports LG TVs.

Signify, the company behind Philips Hue smart lights, has announced that it's adding a new generative AI assistant to the Hue app, which will create "personalized lighting scenes based on mood, occasion or style".

Philips Hue isn’t the first smart lighting brand to incorporate an AI chatbot in its app. Plenty of other smart light manufacturers have beaten Hue to the punch, including Govee and Nanoleaf, albeit with mixed results.

There are plenty of third-party apps that will create automated lighting scenes with Philips Hue products, but a report

The Philips Hue app will soon be updated with new functionality that will let users generate different light scenes using AI, Hue parent

Philips Hue Sync app is expanding to LG TVs running webOS 24, starting in spring 2025. The Hue Sync app lets users sync up to 10 Hue smart lights with on-screen content to create an immersive entertainment experience. Samsung charges a subscription fee for use of the Hue Sync app and it is likely LG will do the same.