WEST PALM BEACH, Fla. (AP) — Scott O’Neil was formally introduced Wednesday as the new CEO of Saudi-funded LIV Golf, which enters its fourth season next month while its financial backer is negotiating an investment deal with the rival PGA Tour.

LIV Golf announced Scott O'Neil as its new Chief Executive Officer on Wednesday, replacing Greg Norman, who will remain involved with LIV Golf.

Scott O’Neil was officially named the new CEO of LIV Golf on Wednesday, marking a new chapter for the Saudi-backed league and ending Greg Norman’s three-year run at the helm.

The new CEO of LIV Golf has something the outgoing one never had—a relationship with PGA Tour commissioner Jay Monahan. Whether that means a faster road to poss

Scott O'Neil has been named as the new CEO of LIV Golf, replacing Greg Norman, who has held the position for the Saudi-backed league since its inception in 2021.

In early December, former LIV Golf CEO Greg Norman announced there would be a new LIV Golf CEO and that he was "fine with that" though it didn't appear to

LIV Golf today made official that Scott O'Neil had been made its CEO, effective immediately. SBJ first reported O'Neil's expected hire in November, and O'Neil has been working at the league since the early part of this month,

LIV Golf has appointed Scott O'Neil as the new CEO, succeeding Greg Norman. O'Neil, with over 25 years in sports and entertainment leadership, will drive the league's strategic growth. LIV Golf, known for disrupting the traditional golf scene,

O’Neil, 54, has a resume that touches both sports and executive management, with experience as the CEO of Harris Blitzer Sports & Entertainment, which owns the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils. O'Neil oversaw the growth of over $2 billion in enterprise value centered on bringing innovation to the industry.