Disney and ITV will launch a new, first-of-its-kind initiative to carry each other's streaming services. In the form of a promotional selection, the partnership will be billed as a “Taste of ITVX” and a “Taste of Disney+” on their respective platforms,

Disney and ITV have signed a first-of-its-kind agreement to share select content including The Bear and Love Island across Disney+ and ITVX

U.S. entertainment giant Walt Disney and British broadcaster ITV will carry a selection of each other's shows on their respective streaming platforms, Disney+ and ITVX, to help attract new audiences,