Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The new ads won’t be shown in the same place as people’s private conversations, according to the tech giant that’s also behind Facebook and Instagram. Instead, the new ad features will be displayed in a new section called ‘Updates’,

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.