Two decades ago, as Wendy’s was mired in a sales slump, the burger chain turned to its founder, Dave Thomas, to serve as its advertising voice. The move proved fortuitous. After a shaky start, Thomas ...

Food ads in the 1970s were wordy, colorful, and descriptive. The ads didn’t just showcase a product, they showed consumers how to elevate it. Everything was straightforward, so no one had to guess how ...

The 1970s were a groovy decade for advertising, complete with bright colors, catchy slogans, and quirky images. From retro campaigns for Coca-Cola and Bic razors to eccentric (and downright creepy) ...