New Balance is on a roll with its latest drops, but it’s clear the NB204L has all the makings of a standout shoe. The New ...

Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

New drop alert, sneakerheads! New Balance introduces the 204L, an unexpected and understated new lifestyle model that takes ...

New Balance has a new global ambassador in global superstar Rosalía.

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

Rosalía Brings Her Motomami Edge to New Balance's Cinematic 204L Campaign. Rosa Sanchez. July 9, 2025 at 8:00 AM. Copied; Rosalía Joins New Balance as Its Latest Ambassador Courtesy of New Balance ...

Basketcase Brings Pony Hair to the New Balance 204L: Presenting the Friends and Family sneaker at the Southern California label's Paris Fashion Week showroom.