On the mission to grow out your natural 4C hair, you’ve been following the biggest YouTube vloggers, trying out new protective styles and investing in the most popular hair care products. But many ...

If you have 4C hair, you’ve likely tested many leave-in conditioners in your lifetime. Even after careful research, it’s not uncommon to try something that promises to “cut your detangling routine in ...

AVAILABLE NOW! Dive into our fabulous Avocado Hair Mask, soothing Lavender Leave-In Hair Serum, and nourishing Castor Oil Pre ...

Taking care of your 4C curls can be challenging, especially if you recently went natural. 4C hair is the ‘coiliest’ hair texture – made up of hair strands that have a very tight zig-zag pattern. This ...

Some of my earliest memories revolve around my hair. From sitting in salon chairs and feeling the sting of a beautician’s hot comb grazing my ear to catching glimpses of myself in the mirror as my ...

There’s a new celebrity player in the hair care game. Starting today, actress Tia Mowry is dropping 4U by Tia, her line of clean natural hair care products formulated for 2A to 4C hair. Mowry worked ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Because there is no one-size-fits-all when it comes to curls—and let’s be real, anything in life—keep ...

When it comes to the natural hair movement, you often see women with looser curls as opposed to tighter coils at the forefront. The tutorial demos for cute trendy styles like the most recent goddess ...

With over 300,000 TikTok posts under the hashtag #4Chair, controversy is stirring over who actually has the hair type. From wash routines to shrinkage and growth checks, anyone with an undefined ...