Have you ever found yourself in a situation where an A/B test started with a "let's just try it" mindset has been running ...

Experienced email marketers know how to engage their audiences, but A/B testing can optimize their efforts. Each email a marketer sends contains various elements, such as a subject line and a ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Since the earliest days of SMS campaigns, mobile devices? growing capabilities have brought us increasingly sophisticated marketing efforts. Yet when it comes to measuring the impact of messaging sent ...

“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.” By Nick Hagar and Nicholas Diakopoulos Oct. 18, 2021, 9 a.m. What ...