Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...
ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...
Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...
Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...
The internet is a weird and wonderful place, filled with content that satisfies in very odd ways. One of the latest trends to fit this category is ASMR. When singer Cardi B mentioned that it was her ...
I’ve probably watched enough paint mixing and sand cutting videos online to put me in line for some #ASMR targeted marketing, so by the third time I saw the ad for Luxury Escapism: an immersive, ...
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