SHANGHAI, CHINA--(Marketwired - Sep 22, 2014) - David Aaker, who is considered the "father of modern branding" and is vice chairman of Prophet, a new breed of strategic brand and marketing consultancy ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. David Aaker, the "father of modern branding" today published AAKER ON ...

Aaker defines brand equity as a set of categories of brand assets and liabilities linked to a brand, its name and its symbol. Aaker defines brand equity as a set of categories of brand assets and ...

SAN FRANCISCO--(BUSINESS WIRE)--David Aaker, the “father of modern branding” today published AAKER ON BRANDING: 20 Principles That Drive Success (Morgan James, July 2014, $17.95), a compilation of the ...

“Gotta do it directly. In the first place, communication is very important and you don’t want to have any ambiguity. In the second place, clients really like to get the information straight. They ...

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on ...

“I think it was that I didn’t start to Twitter or blog many years ago, because Twitter is such a great device to call people’s attention to articles, and blogging is a great device to communication ...