A sweeping Reuters investigation has put a price tag on Meta’s tolerance for ad fraud: billions of dollars a year. For Rob Leathern, a former Meta executive who led the company’s business integrity ...

Schemes keep getting more sophisticated, and the industry seems powerless to stop them.

It’s easy to dismiss or rationalize digital ad fraud. Practically everyone does that. No matter how big the estimates of fraud - $9 billion, $14 billion, or even $44 billion — it’s easier to think ...

As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the ...

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. In a previous article I compared ad fraud to taking candy from a baby. The next thought ...

Ad fraud is still running rampant on connected TV. When fraudsters impersonate publishers and spoof their sites or apps, reputable publishers lose out on ad revenue. As a result, TV distributors are ...

Right now, as you are reading this, more than a billion people will be using their smartphone. By the time you’ve finished, those same people will have generated several billion ad impressions from ...

As we move forward in the information age, digital advertising continues to surge in value with digital ad spending expected to exceed $571 billion in 2022 alone. But this significant increase in ad ...

Digital ad fraud has been documented for over a decade now, but still no one can agree on how much of it there is. Some say it’s low to “non-existent” while others say fraud is at its highest point ...

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply ...