Although advertising revenue largely sustained the news media in the 20th century, it’s been harder to come by in the digital age. News media outlets just aren’t as important these days for ...
Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...
DoubleVerify (DV), a software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news ...
Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
A Colorado town pulled ads from a local paper over a story it didn't like, now it's paying to settle
BENNETT, Colo. — A small Colorado town is settling and paying up after pulling its advertising from a local newspaper over coverage it didn’t like. The paper's attorney alleged in a letter to the town ...
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