NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, there is greater demand than ever for better and more quantifiable connections ...

In the last post two key tips for creating effective advertising campaigns were shared: 1. Create your ads for the most inattentive consumer, and 2. An optimal scheduling strategy aims to reach all ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Science has been essential to our understanding of the world — and ourselves — for centuries. And after nearly two years consumed by understanding and combating COVID-19, it has never been more top of ...

Is advertising truly the perfect marriage between art and science or does advertising rely more heavily on one than the other? Earlier this week I was having this very discussion with a colleague of ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

My two favorite courses while getting my studio art degree at Cal Poly Humboldt were intro to anthropology and intermediate painting (particularly a segment on abstract painting). I remember an ...