SAN DIEGO — “It seems that not all of your peers agree with you on marketing,” Jody stated with that half-smile smirk of someone looking to stir things up. To make certain I took the bait, he followed ...

Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the "normal" behaviors these marketers have come to expect.

The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books No doubt you can find information on how to ...

There has arguably been no stronger stigma attached to affluence than in the current political and economic climate. Tax rates are said to be unbalanced, income is allegedly too concentrated and the ...

Phoenix: "I think it's time that we focus on growing the practice" stated Mark. "We do a great job for our clients, we have good policies and procedures, and last year we focused on upgrading and ...

The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books If you want your message to reach the affluent ...

“2024 is not just a rebound year — it’s a reimagining of what travel means for Chinese tourists,” said Charlene Ree, founder, EternityX. Citing statistics from a recent study jointly conducted by ...