The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

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It’s sad to see the 2023 NFL season go, but we have the 2024 season to look forward too. NFL franchises are all about their brands nowadays… And one critical feature of that brand is the team’s helmet ...

When it comes to designing a sports logo, there are countless directions for the artists to go: Do you want to tie in the history of the city slash state the team is based in? Do you just throw a ...

The 16-team Big 12 Conference is home to some iconic college athletic brands, despite losing Oklahoma and Texas in recent years. Colorado, Utah, Arizona, and Arizona State, the four most recent ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Gracing the front of just about every NHL sweater ever worn, logos have played an underappreciated but very important role in hockey history. They can be an instant visual link between eras; players ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...

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