The new @Mayhem Twitter handle will provide devoted followers the opportunity to engage with Mayhem in a new way. Mayhem will also begin appearing on Vine and Instagram with extended content (videos ...

More than a year after being sidelined from Allstate’s advertising, Mayhem, the insurer’s trickster character long played by actor Dean Winters, is back. He first appeared in ads that ran during the ...

Allstate today is unveiling an omnichannel campaign ahead of the Allstate Sugar Bowl on Jan. 1 that plays on the classic trend of making resolutions for the New Year, according to a press release ...

Allstate is reportedly reviving a popular character from its commercials. Actor Dean Winters became known for playing the dastardly and destructive Mayhem in the insurance provider's comical ads, ...

NBA Hall of Famer and Boston Celtics legend Larry Bird is back in the public spotlight after a hilarious commercial that aired during the Oscars on Sunday night. Bird was featured in the latest ...

Allstate's new agency Droga5 is bringing a quirkier tone to the insurance giant's advertising—and it's doing so without using the company's long-running Mayhem campaign. In interviews last week, ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 58 min 45 sec ago By Tim Nudd - 1 hour 13 min ago 2 hours 43 min ago By Garett Sloane - 2 hours 58 min ago By Tim Nudd - 3 hours ...

SHORTSVILLE — After three hours of filming — not to mention the six or so hours of drive time to Brooklyn and an overnighter to boot — they got all of three seconds of airtime. Sassy and Brida, mother ...

His name is Dean Winters, but you may know him as Mayhem. His commercials for Allstate are among the longest-running ad campaigns on TV, maybe because they ring true. Winters has faced some serious ...

It’s March, so that means Madness (at least when it comes to NCAA Men’s Basketball.) And if you’re Allstate, Mayhem and Madness go hand in hand. With brackets and bracketology the topic of the moment, ...

Allstate’s "Mayhem DIY" campaign sought real-life misadventures for ads featuring its Mayhem character. The winning entry was submitted by Caleb Gauff and garnered one-third of the vote. People voted ...

Allstate has launched a new online game that shows participants the potential holiday home hazards in a fun way. Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your home ...