Some of the most entertaining tidbits from Google’s Year in Search 2025 were the queries around “Why do kids say…” ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Add Yahoo as a preferred source to see more of our stories on Google. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview.

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

If you were to ask my parents, they would say the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is “karma.” I slammed my door with gusto when things didn’t go my way. I ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Move over, Gen Z (and everyone else). A resourceful generation weaned on influencer culture will be entering the workforce before you know it. It’s time to stop calling Gen Z the youngest generation ...