When Google abandoned its former mantra, “Don’t be evil,” last year, the motto had already become something of a joke. It originated in 2004, in a statement from the Google founders, Sergey Brin and ...

As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google's creation of its new parent company "Alphabet" by discussing ...

This week, Google grew up. Taking many in the business world by surprise, the tech giant restructured itself under a new holding company, Alphabet. The shake-up means many of the ‘moonshot’ projects ...

One of the world’s best-known tech companies, with a name no one can forget, just announced a new name for itself that’s exceptionally generic. Google said Monday it will be owned by a new umbrella ...

Google’s surprise Monday afternoon announcement that it is rebranding itself as Alphabet—a new company that will serve as the existing tech giant’s parent company—has much of the Internet throwing its ...

Alphabet beat its earnings forecast in the first quarter, sending the stock up 5% in after-hours trading. Revenue increased 22% year over year to $24.75 billion. The positive earnings report, however, ...

We've written several times about what a huge, sprawling company Google is and how many projects the company has going at any given time. Now-former CEO Larry Page apparently agrees: as part of a big ...

In the dynamic and rapidly evolving world of Artificial Intelligence (AI), the competition between tech giants is fierce. In recent ...

Companies looking to be viewed as the innovative in the B2B world would do well to give themselves a name with a letter from the beginning of the alphabet. Or name themselves “Alphabet” entirely.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. One thing that helped mega tech company stocks recover ...

Traditional brand marketing on YouTube is “continuing to decline” in April due to COVID-19, according to Ruth Porat, CFO at Alphabet, parent of the digital video behemoth. During a conference call ...

Waymo's valuation is also higher than the market caps of names like Delta Air Lines ($37 billion), Taco Bell owner Yum Brands ($37 billion), Lulu Lemon ($38 billion). Alphabet reported earnings after ...