Dairy alternative brand Alpro is continuing to focus on product over “edgy or hipster” advertising as it looks to retain its position as market leader in the category, says Hedwig Borgers, global ...

Alpro has partnered with former England footballer Peter Crouch to promote its newly extended protein range. The new campaign, ‘Alpro Plant Protein Morning Trials’, will shed a light on morning ...

Unable to bring itself to utter the four-letter word in question, ‘This Is Not M*lk’ sees the brand reach out to 15m UK households that have not embraced plant-based drinks via TV sponsorship, ...

This first ruling of its kind since the rules came into play regards a poster that ran on the side of a bus from October 18 2020. The claims read, ‘Next stop, your recipe to a healthier planet!’ and ...

A plant-based soy drink has been recalled in the Netherlands after reports of nausea and vomiting. Danone Nutricia Nederland said a quality deviation was detected in one batch of shelf-stable 1-liter ...

Plant-based milk brand Alpro has unveilied a global brand identity and packaging refresh, including for several Asia-Pacific markets across New Zealand, Thailand, Japan, Singapore, Taiwan, and others.

Danone's blockbuster move for US-based WhiteWave Foods has been one of the most significant food-industry acquisitions of the last 18 months. Struck in July 2016, the US$12.5bn deal was sealed this ...

Designed by Skechers & Alpro Physiotherapists for comfort and fall prevention, the shoes are introduced alongside the Silver Line Walk & Run family event. KUALA LUMPUR, MALAYSIA – Media OutReach ...

Alpro has followed its recent brand revamp with an expansion of its yoghurt alternative range and a new lineup of drinks, specifically formulated for use in tea and coffee. Available in a single 140g ...

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 February 2025 – Malaysia’s aging population is growing at a faster-than-expected rate, with more than 17% of the population expected to be above ...

Malaysian community pharmacy chain Alpro Pharmacy has partnered with blood pressure (BP) monitoring company OMRON Healthcare in an effort to improve BP and hypertension management in Malaysia. The ...