A new adtech startup called Gigi wants to help brands with streaming TV ads on Amazon. The firm aims to make it easier for marketers to use Amazon Marketing Cloud, the e-commerce giant's data clean ...

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud (AMC), up from 13 months until today, extending measurement ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

CHICAGO--(BUSINESS WIRE)--NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

In today’s digital e-commerce landscape, staying ahead of the curve requires expertise, innovation, and a deep understanding of market dynamics. Ryan Flannagan, the founder of Nuanced Media, has ...

New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...