Apple is overhauling the App Store with new subscription tools, personalized recommendations, and marketing features that give developers more ways to attract customers and grow their businesses.

Most App Store subscription updates tend to focus on one thing: giving developers more ways to make money. Apple’s latest changes do that too. But buried among the developer-focused announcements are ...

Earlier this year, Apple launched a new subscription option on the App Store: monthly plans with 12-month commitments. Now this week at WWDC, Apple has introduced another new subscription option: ...

Apple announced a sweeping set of new subscription tools for App Store developers at WWDC 2026, including cross-developer subscription bundles, group and enterprise purchasing options, retention tools ...

Apple announced cross-developer bundles, group subscriptions, volume purchasing, and AI-driven discovery tools for the App Store at WWDC 2026. Apple announced a sweeping set of changes to the App ...

Apple is giving App Store developers a new way to attract subscribers with lower-priced plans tied to a yearlong commitment. The company announced on Monday it will introduce a new subscription option ...

For the first time, Apple will allow developers to partner with one another to offer subscription bundles through the App Store that would give users access to multiple apps at a lower price than if ...