Apple first introduced App Tracking Transparency in 2021's release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. The feature lets you choose whether apps can track your activity, either wholesale, or on an ...

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With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

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Ahead of the launch of the new App Tracking Transparency iOS 14 feature, Apple on Wednesday published a report titled A Day in the Life of Your Data. It details the “$227 billion-a-year industry” made ...

Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

Germany's antitrust regulator is reviewing Apple's revised tracking rules after asking the company to address concerns about unequal treatment of third-party apps. The review is led by the ...