Model Devon Lee Carlson collaborated with Reformation on its spring collection, including the outfit shown, which some South Asians say resembles a traditional lehenga. Carlson is shown here at a ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

Two sisters from Howard County, Maryland, who wanted to wear clothes that honored their South Asian roots couldn’t find much so they made their own. Now they have a booming business. “I believe ...

Henna is the new temporary body mod. Pashmina head scarves are a rave staple. Nose piercings are edgy and alternative. Gold is for girls with warm undertones. Every smoky eye comes with a sexy, black ...

"What we found on TikTok was not just an Indian American community. It was a community interested in the culture as whole." "We didn't have a huge community of Indian Americans or South Asian ...

The fashion brand Reformation has been called out online for culturally appropriating South Asian attire. And this is not the first time mainstream Western trends have seemed to emulate South Asian ...

Asian Fashion Week LA 2025 returns Oct. 11 in Los Angeles! Presented by Style Movement and MGI Entertainment. Asian Fashion Week LA 2025, set for Oct. 11 at The New Mart in Los Angeles, featuring ...

One-in-five Asian American adults say they have hidden a part of their heritage – cultural customs, food, clothing or religious practices – from non-Asians at some point in their lives. Fear of ...

For immigrant and second-generation Asian Americans, concealing one’s background can sometimes be a means of survival, experts have said. New data shows just how prevalent this phenomenon is in the ...

Some say a new Reformation blouse and skirt set looks a lot like a 2000s-Bollywood-era lehenga. Others are claiming that an Oh Polly gown resembles a sharara, another popular South Asian outfit. And ...