Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom ...

SHERIDAN, WY / ACCESS Newswire / June 4, 2026 / If people are finding your site through ChatGPT or other AI tools, you'll want that to show up in your reporting. The problem is that Google Analytics 4 ...

Google Analytics 4 launched its “AI Assistant” channel in May. I’ve since accumulated data before covering the feature here. AI Assistant measures and analyzes traffic from generative AI platforms. In ...

Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s ...