As technology is advancing with each passing day, augmented reality (AR) has also been under the limelight and it has been under question because it’s advertised to bring change in the packaging ...

Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

The student explored how implementing augmented reality (AR) technology could potentially enhance packaging sustainability by reducing the need for excess materials and production processes. This ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...

In 2026, packaging is no longer just about protecting products — it’s a strategic tool shaped by sustainability, technology, and regulation. Verified eco-claims, recyclable materials, and digital ...

eBay detailed the project in a blog post this week, saying the solution avoids the “hassle” of sourcing shipping packages. By using augmented reality, users can try out different box sizes before they ...