As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept ...

While businesses and the CRM technology that supports them have often been stratified depending on whether they cater to business-to-business (B2B) or business-to-consumer (B2C) markets, there are ...

As B2B marketers, we’re well versed in having to explain to others, time and again, how very different B2B marketing can be to consumer marketing. “It’s not all about Facebook!” I hear myself repeat ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

B2B or B2C? This has been one of the most discussed topics in the last five years of our company. A lot of people have raised different kinds of questions on our take on B2B and B2C. And, there are a ...

If you want to start a business, start one in software. Humans might have overcome scarcity, but we now need better and better ways of distributing resources and innovating around how we use them.

I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here). Three things strike me as being ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

What happens when B2B marketers venture into B2B2C territory, selling products to businesses that then offer them to consumers? Danny Bluestone, CEO, Cyber-Duck, gives his top four tips for getting ...