Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Some may view a move from direct-to-consumer (D2C) to business-to-business (B2B) as a ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...

NI is about as B2B as B2B gets. For 40 years it has made equipment that tests other manufacturing equipment -- equipment that itself sometimes makes other technology and products. Yeah, we are deep ...

Technology has opened up new ways to get a product from the manufacturer to the consumer, but that doesn’t mean it's easy. The traditional B2C supply chain — manufacturer to distributor to wholesaler ...

Headless commerce provider commercetools has added B2B functionalities to the core offering of commercetools Composable Commerce. commercetools Composable Commerce for B2B provides access to the ...

London creative studio NU Creative does most of its work in the B2B space. So founders Sarah Kloosman and Tim Lindsay were intrigued when Brett Boswell approached them to take his B2B coffee brand, ...

LG Electronics (Thailand) Co Ltd will focus more on the business-to-business (B2B) market, whose growth is expected to outpace the consumer market. Amnaj Singhachan, head of marketing at LG ...