This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain. Event spending is a huge chunk of many B2B marketers’ budgets: 58% of respondents said ...

Aeternum, a disruptive force in the business-to-business (B2B) events industry, debuts today (Tuesday, 17 September 2024) in UAE & India - with a vision to empower tech global tech ecosystem through ...

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...

Today’s corporate workforce might be returning to the office, but I don’t think anyone is under the illusion that we’re returning to “business as usual.” Across the B2B landscape, companies operate ...

Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business ...

Traditionally, B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships with loyal ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...

In-person events are dead—or so it may have seemed at the height of the pandemic lockdowns. Events remain one of the most critical interactions throughout the entire buyer journey. With the switch to ...