Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just ...

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. B2B companies aren’t typically known for being customer centric.

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

Today’s enterprise buyer makes a decision based on three dimensions: vision, results and a holistic return on investment.