My uncle has been gifting me BT21 merchandise ever since he found out I had interest in the South Korean boy band BTS. Even though I’m no longer as into BTS as I was many years ago, these BT21 ...

The first episode of “BT21 Universe” is out! BT21 is the result of a collaboration between Line Friends and BTS. Earlier this year, “BT21 UNIVERSE” revealed new characters and stories of BT21 and ...

BTS is everywhere, or rather, their BT21 cartoon alter-egos are everywhere. From appearing on Uniqlo tees to Innisfree skincare products, the eight adorbs characters have been super busy, and now have ...

BTS’ J-Hope is your hope, and you’re his hope. When this rapper created his BT21 character, he incorporated heart-shaped lips and his love for dance. Here’s what we know about the meaning of J-Hope’s ...

K-pop boy band BTS worked in collaboration with LINE FRIENDS to create their own unique BT21 emoji characters. By Tamar Herman The guys in K-pop boy band BTS have officially become emoji artists ...

Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is the ...

BT21 saves the day yet again. The cartoon avatars, created by LINE Friends, are no stranger to a beauty partnership but this one might just take the cake. BT21 is launching a particularly exciting ...