Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing ...

There are two main approaches to problem-solving: vertical thinking and horizontal thinking. Let's look at case studies to understand the benefits of these approaches.

Move toward more objective, accurate and timely decision-making. The key is to balance experience, intuition and power with discipline, process and methods.

Read more about shared decision-making and informed choice, including how to assess and improve the quality of both, as well as what tools are available to make adoption and assessment of them easier.