The brand used its customers’ favorite tricks to launch new products and a record-breaking campaign.

In the ever-evolving world of beauty, Black women have long been the vanguards of innovation, creating trends that resonate across the globe. Today, we unveil a curated selection of ten ingenious ...

The start of 2025 is the perfect time to refine your beauty routine with simple, impactful hacks. These practical tips can help you achieve radiant skin, healthy hair, and strong nails without ...

Discover the power of aloe vera with these all-natural beauty hacks that can transform your skincare routine. Embrace the ...

Summer is truly a magical season where the world and the people around you just seem more beautiful. Summer is also the season to show up and show out and push your cuteness to its ultimate potential.

Just when you thought you’ve heard it all. Experts are revealing some of their bizarre yet best-kept beauty secrets, from using ketchup as hair toner to nipple cream for chapped lip relief. Say you’re ...

A new study shows young women are returning to simple skincare routines after becoming overwhelmed by trending beauty hacks on social media ...

After decades in the beauty industry, I’ve pared down my makeup bag to only the essential multi­purpose items. If I don’t have what I need, I get creative. I recently went to a wedding and forgot to ...

Celebrity facialist Candace Marino wears an LED face mask during a flight. Plane travel has become a “place to be seen” among beauty influencers. Private flights represent peak luxury, but the ...

Fiancé? Check. Mother? Yes. Actress, model, and singer? Of course. Serayah McNeill—our May 2025 of the ESSENCE digital coverstar alongside Joey Bada$$—is a jack of all trades. Best known for her role ...

A new survey of 2,000 women has found that Gen Z women are ditching viral beauty trends in favour of simpler skincare ...