You can tell that advertising is truly successful when you're thinking about a product without even realizing you're thinking about it. Like when you hum the Pepto-Bismol theme while doing the dishes ...

One doesn’t direct Pan’s Labyrinth right out the gate. In this piece of video ephemera helmed by Guillermo Del Toro, the director’s gastric problems turn him into a werewolf. Mexican antacid ...

A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...