Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...

The name Betty Crocker has become synonymous with baking, from the cookbooks and frosting tubs with the red trim, to the cake mixes that almost taste homemade. The name has remained the same, but her ...

In 1950, when the iconic Betty Crocker Cookbook was first published, those “famous tested recipes” included jellied consommé and pot roast, Tuna Supreme and a “delicately refreshing” molded garden ...

Betty Crocker is about as synonymous with the United States as baseball and apple pie. (Perhaps she's even more synonymous with the country given that one apple pie topping divides our nation.) ...

“Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today’s Kitchen,” Houghton Mifflin Harcourt, $25, 240 pages, hardcover Check out “Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today ...

GOLDEN VALLEY, Minn. — A staple in many home kitchens is getting a refresh. The Betty Crocker Cookbook is returning with a new 13th edition. The classic cookbook includes 375 new recipes, plus new ...

MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But who is Betty Crocker? According ...

The “Big Red” cookbook was first published in 1950. For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” ...

For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste, demographics and ...