Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for ...

ignitAd has begun to roll out an ad yield optimizer that provides bid optimization management forecasting demand patterns using predictive analysis algorithms. The technology estimates the ...

NEW YORK, April 14, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to ...

Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today announced a new episode-level pre-bid optimization solution for ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

New application will empower user-configured energy trading strategies through AI-driven automation and customization tools SAN FRANCISCO--(BUSINESS WIRE)-- Stem (NYSE: STEM), a global leader in ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to ...

SplitMetrics, a global software development company that provides an ecosystem of products and services to mobile-first companies and brands, announced the launch of the Bid Optimization Strategy ...

Stem (NYSE: STEM), a global leader in AI-driven clean energy solutions and services, today announced its new Athena® PowerBidder™ Pro application to help energy professionals actively manage ...