8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a promotional website for “The Blair Witch Project.” The distributor relaunched a site created ...

American movie history is full of classic horror stories involving demonic possession. And then, there’s Hollywood. The iconic 1999 film, “The Blair Witch Project,” the first movie to convince viewers ...

The Blair Witch film franchise is a series of three movies released between 1999 and 2016 that are set in New England, all revolving around a supposed witch living in the woods near the fictitious ...

The Blair Witch Project is one of the scariest movies of all time, but we never actually see the titular witch. Here's what ...

In 1997, two directors and three unknown actors disappeared into the woods, toting handheld cameras and a concept. Two years later, their footage scared up almost $249 million. Boosted by a rather ...

Ask most people what The Blair Witch Project’s about, and you’ll get some variation on “a group of student filmmakers get lost in the woods and get hunted by a witch.” And if that’s what you go in ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...