Change in packaging design is fraught with danger. Sometimes a new design is needed to inject some life into a brand that's losing its edge or to help a product stand out on the shelf amid new ...

• Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle • ...

One man's trash is another's treasure, and such is the case with old beer bottles. What is known as breweriana has come to define collectors items related to beer, brewing, and breweries. This ...

Target Corp. is turning the old pill bottle design on its head — literally. Target pharmacies this month rolled out a flattened bottle with easier-to-read labels and plastic rings that can be ...

Walking into a major grocery’s wine section can be an intimidating experience. Rather than having a local winemaker on hand to answer questions and offer tastes, a shopper is faced with a wall of ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...