Preparing to raise a round of funding is one of the most important tasks every founder has to do. Compiling a deck, a teaser, and an executive summary requires a thorough understanding of a startup’s ...

Development from below, bottom-up development, bottom of the pyramid approach, grassroots development - these are some of the phrases planners coined decades ago to support an alternative development ...

Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. In this model, the user purchases software directly from a ...