Not long into The Wizard of Oz, Dorothy leaves a world of black and white and experiences Oz for the very first time in color. Eighty-two years later, it’s still an iconic cinematic breakthrough that ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone. In an undifferentiated category, that represents a ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular ...

For over twenty years, Pantone, through its Color of the Year program, has selected a color (or colors, 2021!) that reflects the latest ...

In today’s competitive landscape, color repeatability, quality, and accuracy are essential for preserving brand reputation and fostering customer trust. As businesses navigate a saturated ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...

Chicago-based United Airlines is updating the colors in its brand as new product changes come down the line at the carrier. In addition to the trademark Rhapsody Blue that United now employs across ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...