Last Thursday as our foursome neared the 6th tee box at The Cardinal, a brand-new, upscale resort golf course in Plymouth, Michigan, my cart partner immediately said “This hole is going to quickly ...

How are you planning on growing your personal brand during this time? If you already have an audience, there’s a few popular options - live-streaming, recorded videos or extended newsletters. But ...

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a ...

This course equips students with the knowledge and skills to shape brand languages and systems at the intersection of branding and algorithmic logic. Dynamic Brand Systems is designed to empower ...