Long gone are the days when customers stood by a brand for life. With more competitors on the market, your customers have the right to be choosy. Since 65% of a business's revenue comes from existing ...

Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Building brand loyalty is one of the most critical contributors to the success of any business in today’s highly competitive market. A loyal customer base not only brings in consistent revenue but ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Creating a loyal customer base is crucial for long-term success, ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

AI’s role in hyperpersonalizing customer experiences is reshaping the landscape of experiential branding. Emerging technologies like AI and AR are creating immersive, interactive narratives that ...

Royal Caribbean Group rolled out a status-match program that incentivizes cruisers to stay loyal to the company's three brands. Photo Credit: Royal Caribbean Group It's difficult to persuade Kelly ...